CASE STUDY
The Farmers’ Markets of Nova Scotia
Promoting Local Markets and Growing Community Engagement Across Nova Scotia
About the Client
The Farmers’ Markets of Nova Scotia Association represents the province’s farmers’ markets. Their goal was to promote Annual Farmers’ Markets Week, increasing brand awareness for both the association and its member markets.
The Challenge
The association needed to expand awareness of the event and drive traffic to key online content. Success would be measured through web traffic, social media engagement, and digital ad performance.
Our Approach
Website Optimization
Directed traffic to a strategic landing page to showcase event details and member markets.
Social Media Coordination
Worked alongside the in-house team to align content with campaign objectives, driving organic traffic to the website.
Digital Advertising
Ran targeted Meta ads with A/B tested creative to maximize reach and engagement.
Results & Impact
By combining targeted digital advertising, website optimization, and social media alignment, the campaign significantly boosted awareness of Farmers’ Markets Week, increasing engagement for both the association and its member markets across Nova Scotia.