CASE STUDY
Mezza Lebanese Kitchen
Turning strategy into impact with SEO, content, and digital advertising.
About the Client
Mezza Lebanese Kitchen is a proud multigenerational Nova Scotian business expanding across Canada. They wanted to build stronger brand awareness and boost sales of specific menu items across multiple restaurant locations.
The Challenge
While Mezza had an established brand strategy, they needed a campaign that could identify the right customer avatars, create compelling creative assets, and execute a multi-channel distribution plan to increase both online engagement and in-store sales.
Our Approach
Audience Targeting
Defined and refined customer avatars to focus efforts on high-value segments.
SEO Optimization
Improved overall site health and optimized for strategic keywords to grow organic traffic.
Content Creation
Produced photo, video, and written assets to fuel engagement across platforms.
Digital Advertising
Launched Facebook, Instagram, and Google Ads targeted by location and interests, supported with a reporting framework.
Results & Impact
Store sales across the company rose following the campaign. Notably, Mezza’s signature healthy dish jumped from the 8th most sold menu item to the 3rd, directly tied to this initiative.