CASE STUDY
TEMA Foundation
A full-funnel approach to visibility, engagement, and growth.
About the Client
The TEMA Foundation is a not-for-profit organization dedicated to providing mental health education for frontline workers and their families. Their mission is to ensure that those who serve and support others have access to resources that protect and strengthen their mental well-being.
The Challenge
Tema aimed to scale their organization by clarifying their brand and audience, strengthening their website with SEO and content, boosting visibility through Google Ads and social media, and aligning all initiatives under a clear growth strategy.
Our Approach
Audience Definition
Clarified target avatars to guide messaging, campaigns, and engagement.
SEO Optimization
Enhanced site health and targeted high-value keywords to improve visibility.
Content Creation
Produced and distributed digital assets to increase awareness and drive traffic.
Digital Advertising
Launched Google Ads for strategic search terms and trained the social media team to create audience-specific content.
Strategic Consulting
Worked with senior leadership to align organizational initiatives under a unified growth plan.
Results & Impact
By aligning their brand, optimizing their digital presence, and empowering their team, The TEMA Foundation significantly expanded its reach. This growth allowed them to provide critical mental health education to more frontline workers and their families across Canada.