CASE STUDY
New Scotland
Helping Iconic Nova Scotia Brands Grow Awareness and Sales
About the Client
New Scotland is an iconic Nova Scotia brand, known for both its brewing and clothing lines. While their brewing business had strong recognition, the clothing segment had plateaued in reach and sales. The goal was to increase brand awareness and drive sales specifically for New Scotland Clothing.
The Challenge
New Scotland needed to expand its reach and boost sales for the clothing side of the business. Key challenges included low website traffic, underutilized social media presence, and the need for targeted promotions around high-traffic seasons like Christmas and Boxing Week.
Our Approach
Email Marketing
Supported seasonal promotions to engage existing customers and drive conversions.
SEO Optimization
Improved site health and optimized for strategic keywords to drive organic traffic growth.
Content Creation
Developed content based on keyword research to attract and engage relevant audiences.
Digital Advertising
Launched Google Ads, Instagram, and Facebook campaigns targeting strategic audiences.
Social Media Strategy
Worked alongside the in-house team to map out an organic social plan aligned with campaign goals, ensuring all marketing efforts were cohesive.
Results & Impact
By combining strategic SEO, targeted digital advertising, and a cohesive social media approach, we helped New Scotland expand brand awareness, drive significant traffic to their clothing line, and support sales growth during key seasonal periods.