CASE STUDY
The Rounds
From strategy to results: How Ralli Marketing helped The Rounds expand their professional network.
About the Client
The Rounds is a secure digital network built to modernize how healthcare professionals access and share information. Their mission is simple yet powerful: connect physicians across Canada to make collaboration easier, faster, and more impactful.
The Challenge
The Rounds needed a clear strategy to effectively identify, target, and engage the right audience. Their goals were to grow physician memberships, improve visibility in search engines, and amplify digital engagement.
Our Approach
Audience Definition
Identified and refined the most strategic physician avatars to focus marketing efforts.
SEO Optimization
Improved overall site health and optimized for high-value keywords to increase visibility.
Content Creation
Developed digital assets to educate, engage, and attract the right audience.
Digital Advertising
Launched and managed Google Ads for search and retargeting, alongside Meta Ads to promote content and events.
Results & Impact
With a refined audience strategy, improved SEO, and cost-efficient ad campaigns, The Rounds successfully strengthened their online presence and grew their physician network across Canada.