Mezza Lebanese Kitchen made waves in the Super Bowl LVII (2023) with a commercial produced by Ralli Marketing. The commercial showcased some of the best elements of the Mezza brand, and the production quality was outstanding. With a creative concept and stunning visuals, the commercial was a huge success and demonstrated that Mezza Lebanese Kitchen is a force to be reckoned with.
The Super Bowl commercial was an undeniable success, but it was only the tip of the iceberg for this larger, highly successful campaign. As the campaign draws to a close, we reflect on the three key factors that made it a success and can be applied to any other business looking to make their mark.
First, it is vital to find and work with the right people. The key to a successful campaign is finding the right team to collaborate with. A great team should have a diverse range of skills, an understanding of the brand and its goals, and the ability to work together to create a cohesive product. By choosing the right people to work with, you can ensure that your campaign will be as successful as possible. Huge shout out to Ryan Williams and his team at Unbound Media for producing such great video content that was featured as the Super Bowl commercial. As well as Kristyn Smith from Kristyn Smith Photography who produced amazing photography for the campaign.
Second, it is important to give yourself enough time to plan and execute the campaign. Timing is everything when it comes to launching a successful campaign. It is important to plan ahead and leave enough time to create a comprehensive plan, develop creative ideas, and give yourself enough time to make adjustments along the way. For context the campaign for Mezza ran from December 27 – February 4th and the planning for this specific campaign began on October 20th not to mention all of the brand and market research that was done even before that.
Finally, the relationship with the client is essential to ensure that the campaign is successful. A successful campaign requires a strong relationship between the agency and the client. Having a clear understanding of the client’s goals, objectives, and expectations is key to creating a successful campaign. By developing a strong relationship, both parties can work together to ensure that the campaign meets the client’s needs. We are so grateful to have an amazing partner in Mezza who demonstrates two important traits of any relationship. TRUST and COMMUNICATION
Overall, the Mezza Lebanese Kitchen campaign was a great success. Through the strategic use of high quality content, a great team, and a strong client–agency relationship, this campaign demonstrated all the elements necessary for a successful marketing campaign. With the right ingredients, any business can create a successful campaign and make their mark. Here‘s to the continued success of Mezza Lebanese Kitchen!
Below are just a few of the main metrics from the larger campaign which included website updates, social media and digital advertising via Google and Meta.