For many businesses, the number one source of new revenue comes from referrals. Anyone who has worked in business development will tell you that referrals are the holy grail of lead generation. They come with an understanding of what you do, a clear idea of the problem they need solved, and a built-in positive view
Growing a business is hard! There are countless things you could be doing to grow. How do you know which to choose and when you do pick can you tell if it really worked? One thing that is more straightforward is the goal itself…..to grow profitability, which for our clients often comes in the form
As the owner of a marketing company specializing in building business development systems, I’ve encountered a unique challenge in expanding our client base—it’s not competition from other agencies that stands in our way, but rather the relentless ticking of the clock. The business owners we aim to serve are perpetually short on time, a commodity
I love Nova Scotia! I am proud to be from here and proud of the amazing entrepreneurs who choose to run their businesses from here. I believe we have many world class business owners right here in our own backyard. But the hard truth is that there are not enough of them. According to Statistics
In the realm of business, there’s a lesson to be learned from the current turbulent waters of politics. As business leaders, we have a unique opportunity to reflect on the erosion of trust that we are witnessing in governments worldwide and understand its implications for our own impact.
The age-old adage, “Jack/Jill of all trades, master of none,” sometimes feels unnervingly relevant to business leadership. With the growing complexity of businesses today, excelling in both strategy and execution can feel like a Herculean task. A 2013 survey of nearly 700 executives across diverse industries underscored this challenge. The results? Only 16% were rated
One of the most common questions I’m asked as the founder of Ralli Marketing is whether businesses should build out their internal marketing teams or outsource their marketing efforts. While there’s no one-size-fits-all answer, after years of experience in the industry, I believe there’s a standard approach that can be applied to most businesses –
I have two loves outside of my family. Nova Scotia and business! I am incredibly passionate about helping entrepreneurs thrive in this province. Nothing brings me more joy than witnessing the growth and success of local businesses. However, there is one trend that has been bothering me lately – the evolution of the “support local”
In uncertain economic times, it’s crucial for business owners to stay proactive and adapt their strategies accordingly. While the “R” word, recession, has been floating about in recent months, it’s important to remember that opportunities can still arise amidst challenging circumstances. According to the recent Real Economy Canada report published by consulting company RSM, there
In honour of Mental Health Awareness Month we wanted to help bring attention to mental health as it relates to entrepreneurs. There is no better place to find research and insights on this topic than The Mindset Project by Michael DeVenney. The culture of entrepreneurship is not effectively supporting entrepreneurs, and it may be
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