The best of the best in the Digital Marketing space are screaming from the roof tops, telling businesses to shift their audience to their website – their only true digital asset, and away from social media. As many of us know, one of the more important factors to doing that is to increase the traffic going to the site.
While traffic is certainly important, it’s only half the battle. Once you’ve got people coming to your site, you need to make sure they stick around. That’s where reducing your bounce rate comes in.
Your bounce rate is the percentage of people who visit your site and then leave without taking any further action. A high bounce rate can be a sign that your content isn’t relevant to what people are looking for, or that your site is difficult to navigate. Either way, it’s not good for business.
Why is Lowering your Bounce Rate a good thing
Google uses Bounce Rate as a ranking signal of whether or not the search engine should prioritize your content. The lower your bounce rate is, the more engaged your users are.
If you’re an eCommerce brand, bounce rate is one of the most important factors that influence revenue. In eCommerce, if people are bouncing off the site right away, that’s money being left on the table.
Not sure where to start? Download the Checklist!
If you’re struggling to stay on top of things, we want to help you.
We’ve put together a 10-step Checklist on how to improve your bounce rate. Most of the items are easily do-able if you’re managing your own site.
If there are any items that seem too complicated, reach out to us and we can help.