In today’s digital world, it’s easy for business leaders to feel overwhelmed by the vast number of marketing tools available to them. Social media is often seen as a “must have” for businesses, and it can be easy to get caught up in the idea that this is the only way to reach customers and build brand awareness. The truth is for many brands social media’s value is diminishing. For example in 2022 the average reach decreased by 29% on Instagram and by 9% on Facebook. It is time for business leaders to accept that social media is just one of many tools in the marketing toolbox.
In our article on The Importance of Growing Your Organic Traffic we highlighted the fact that on average only 5% of website traffic comes from organic social media. So the question is if social media isn’t working anymore, what is? Here are our top 5 ways to drive traffic to your site other than organic social media.
- SEO is an invaluable tool for driving website traffic for businesses because it allows them to reach their target audience and increase visibility. By optimizing their content and website for search engines, businesses can ensure that their content appears at the top of search results, making it easier for potential customers to find them. Ralli Marketing’s SEO template.
- Digital Advertising is another great way to drive website traffic for businesses. Paid ads on Google, Facebook, or other platforms can help businesses reach a larger audience and direct people to their website.
- Content Marketing is an effective way to attract and engage potential customers. By creating valuable content that is distributed through the business’ website, blog, email list, or other channels, businesses can build their brand and reputation, as well as drive website traffic.
- Email Marketing is an effective way to stay in touch with existing customers and prospects. By sending out email campaigns, businesses can keep their customers updated on new products or services, as well as drive website traffic.
- Public Relations is another great way for businesses to reach new potential customers. Capturing media coverage and press releases can help businesses build their reputation and reach a larger audience, which can in turn drive more people to their website. The key is to think beyond traditional media and incorporate bloggers, podcasters, youtubers, etc.
Business leaders who recognize the importance of marketing beyond social media will be better equipped to reach their target audience and increase website traffic. By utilizing a variety of strategies such as SEO, paid advertising, content marketing, email marketing, and public relations, businesses can create a comprehensive marketing plan that will help them reach new potential customers and grow their business. With these strategies, business leaders can make sure they reach the right people and increase website traffic.