Marketing teams are the cornerstone of any business and their success or failure can have a huge impact on the bottom line. However, many marketing teams come up short when it comes to meeting expectations. In fact, half of all business owners who hire Ralli Marketing do so because they are unhappy with their own marketing team’s performance. Holding marketing teams accountable to results is important. Especially when you consider successful businesses invest at least 5-10% of their revenue back into their marketing efforts. With this much being invested it is easy to understand why leaders get upset when marketing campaigns fail. In this blog post, we’ll take a look at the three biggest reasons why marketing teams come up short.
Reason #1: Poor Expectations on How Much Time Things Take
Many business owners and their marketing teams set unrealistic expectations on how long it will take to complete certain tasks. This can lead to frustration within the team and can lead to tasks being rushed or taking longer than expected. It’s important for business owners to be realistic about the amount of time it will take their teams to complete tasks in order to ensure they’re setting their business and their teams up for success.
Reason #2: Poor Planning and Execution
One of the biggest results of not allocating an appropriate amount of time to projects is that it leaves little time left to properly plan and execute. With their time stretched too thin many marketing teams end up scrambling to execute the day to day tasks needed to maintain their marketing efforts. Without setting aside enough time to create a clear plan of action, execution and reporting, it’s impossible to properly execute, measure success or identify areas of improvement.
Reason #3: Lack of Expertise in Various Fields
Another issue with marketing teams is their lack of expertise in specific fields. It’s vital for internal marketing teams to have a diverse range of skills, from content creation, advertising, social media, etc in order for businesses to fulfil their day to day marketing needs. Although this generalist approach is essential for day to day marketing tasks it becomes a limitation when campaigns require specialties or experts in a specific field. The skills of the internal team are not enough.
These are the three biggest reasons why marketing teams come up short. By addressing these issues, marketing teams can improve their chances of meeting their goals and expectations. With the right planning and execution, realistic expectations, and the right expertise in place, marketing teams can ensure they are successful in their efforts.