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Integrating Meta and Google Ads in 2024

Explore the transformative power of integrating Meta and Google Ads in your marketing strategy. Discover how blending these platforms can drive web traffic and increase conversions, leveraging the unique strengths of each for optimal business growth.


Why Strategic Storytelling Matters

Storytelling is not just a marketing tactic—it is an indispensable skill that can propel your business to new heights. At its core, storytelling goes beyond product features, delving into the emotional and psychological realms of decision-making. In this article, we’ll discuss why storytelling matters, the concrete benefits it brings to businesses, and how mastering this


Blogs Are Going The Distance 

In a world awash with video content, the written word continues to reign supreme as a favoured medium for knowledge seekers. A recent HubSpot survey, revealing that 54% of individuals read a blog at least once a week, reinforces the significance of well-crafted textual content. But what does that mean for your website’s visibility in


Mastering the Balance: Why Most Leaders Struggle with Strategy and Execution – And How to Triumph!

The age-old adage, “Jack/Jill of all trades, master of none,” sometimes feels unnervingly relevant to business leadership. With the growing complexity of businesses today, excelling in both strategy and execution can feel like a Herculean task. A 2013 survey of nearly 700 executives across diverse industries underscored this challenge. The results? Only 16% were rated


The Great Debate: In-House vs. Outsourced Marketing for Your Business

One of the most common questions I’m asked as the founder of Ralli Marketing is whether businesses should build out their internal marketing teams or outsource their marketing efforts. While there’s no one-size-fits-all answer, after years of experience in the industry, I believe there’s a standard approach that can be applied to most businesses –


Rethinking “Support Local” in Nova Scotia: Redefining the Role of Business Owners

I have two loves outside of my family. Nova Scotia and business! I am incredibly passionate about helping entrepreneurs thrive in this province. Nothing brings me more joy than witnessing the growth and success of local businesses. However, there is one trend that has been bothering me lately – the evolution of the “support local”


Navigating the Possibility of a Recession: Smart Strategies for Business Growth

In uncertain economic times, it’s crucial for business owners to stay proactive and adapt their strategies accordingly. While the “R” word, recession, has been floating about in recent months, it’s important to remember that opportunities can still arise amidst challenging circumstances.  According to the recent Real Economy Canada report published by consulting company RSM, there


Threads by Meta: The Twitter Competitor Every Business Owner Should Keep an Eye On

As a business owner myself, I understand the importance of staying ahead of the curve and exploring new platforms that can benefit businesses. I want to shed light on a promising contender in the social media landscape called Threads by Meta. With its early launch last night (July 5th), this Twitter competitor is generating buzz


Driving Success: Unleashing the Power of Web Traffic as Your Top KPI

In today’s digital age, web traffic plays a pivotal role in the success of businesses. While sales have always been the ultimate indicator of business performance, it’s time for business owners to recognize that web traffic is a close second in terms of importance. In fact, in a recent survey of business and marketing leaders


The AI Marketing Revolution: 55% of Companies Are Harnessing its Power!

Did you know that 55% of companies worldwide are now leveraging the power of Artificial Intelligence (AI) in their marketing efforts? This remarkable statistic presents a unique opportunity for businesses to embrace AI and propel their marketing strategies to new heights. AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines, enabling

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Founder of Ralli Marketing
Jason Davis