As an entrepreneur in Nova Scotia, you’re part of a vibrant community of dreamers and doers. Every month, about 70 people in our province search for ways to start a business, each with a unique vision and passion. But turning that dream into reality isn’t just about having a great idea—it’s about connecting with the right
Every month, 70 people in Nova Scotia search online for “how to start a business.” This number represents more than just a late night search—it symbolizes the hopes, dreams, and potential of individuals who believe they might have what it takes to create something special. Initially, this statistic evoked a sense of optimism in me.
Growing a business is hard! There are countless things you could be doing to grow. How do you know which to choose and when you do pick can you tell if it really worked? One thing that is more straightforward is the goal itself…..to grow profitability, which for our clients often comes in the form
As the owner of a marketing company specializing in building business development systems, I’ve encountered a unique challenge in expanding our client base—it’s not competition from other agencies that stands in our way, but rather the relentless ticking of the clock. The business owners we aim to serve are perpetually short on time, a commodity
I love Nova Scotia! I am proud to be from here and proud of the amazing entrepreneurs who choose to run their businesses from here. I believe we have many world class business owners right here in our own backyard. But the hard truth is that there are not enough of them. According to Statistics
In the realm of business, there’s a lesson to be learned from the current turbulent waters of politics. As business leaders, we have a unique opportunity to reflect on the erosion of trust that we are witnessing in governments worldwide and understand its implications for our own impact.
Discover how to elevate your business growth by answering five crucial questions on your website. Learn to effectively communicate what you’re selling, identify your audience, highlight why they should care, build trust, and guide them with a clear call to action—all within the crucial 20-second window to capture consumer attention.
Explore the transformative power of integrating Meta and Google Ads in your marketing strategy. Discover how blending these platforms can drive web traffic and increase conversions, leveraging the unique strengths of each for optimal business growth.
Storytelling is not just a marketing tactic—it is an indispensable skill that can propel your business to new heights. At its core, storytelling goes beyond product features, delving into the emotional and psychological realms of decision-making. In this article, we’ll discuss why storytelling matters, the concrete benefits it brings to businesses, and how mastering this
In a world awash with video content, the written word continues to reign supreme as a favoured medium for knowledge seekers. A recent HubSpot survey, revealing that 54% of individuals read a blog at least once a week, reinforces the significance of well-crafted textual content. But what does that mean for your website’s visibility in
