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Strategy

The Great Debate: In-House vs. Outsourced Marketing for Your Business

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One of the most common questions I’m asked as the founder of Ralli Marketing is whether businesses should build out their internal marketing teams or outsource their marketing efforts. While there’s no one-size-fits-all answer, after years of experience in the industry, I believe there’s a standard approach that can be applied to most businesses – …

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Rethinking “Support Local” in Nova Scotia: Redefining the Role of Business Owners

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I have two loves outside of my family. Nova Scotia and business! I am incredibly passionate about helping entrepreneurs thrive in this province. Nothing brings me more joy than witnessing the growth and success of local businesses. However, there is one trend that has been bothering me lately – the evolution of the “support local” …

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Navigating the Possibility of a Recession: Smart Strategies for Business Growth

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In uncertain economic times, it’s crucial for business owners to stay proactive and adapt their strategies accordingly. While the “R” word, recession, has been floating about in recent months, it’s important to remember that opportunities can still arise amidst challenging circumstances.  According to the recent Real Economy Canada report published by consulting company RSM, there …

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Threads by Meta: The Twitter Competitor Every Business Owner Should Keep an Eye On

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As a business owner myself, I understand the importance of staying ahead of the curve and exploring new platforms that can benefit businesses. I want to shed light on a promising contender in the social media landscape called Threads by Meta. With its early launch last night (July 5th), this Twitter competitor is generating buzz …

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Driving Success: Unleashing the Power of Web Traffic as Your Top KPI

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In today’s digital age, web traffic plays a pivotal role in the success of businesses. While sales have always been the ultimate indicator of business performance, it’s time for business owners to recognize that web traffic is a close second in terms of importance. In fact, in a recent survey of business and marketing leaders …

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The AI Marketing Revolution: 55% of Companies Are Harnessing its Power!

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Did you know that 55% of companies worldwide are now leveraging the power of Artificial Intelligence (AI) in their marketing efforts? This remarkable statistic presents a unique opportunity for businesses to embrace AI and propel their marketing strategies to new heights. AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines, enabling …

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Local Market Dominance: Unlocking the Power of SEO for Your Business

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In today’s digital age, having a strong local market presence is crucial for the success of your business. While you may think that investing in Search Engine Optimization (SEO) is only necessary for large-scale enterprises targeting a global audience, the truth is that SEO plays a vital role even for businesses operating in local markets. …

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Exploring the Impact of Mental Health on Entrepreneurs: Insights from The Mindset Project

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In honour of Mental Health Awareness Month we wanted to help bring attention to mental health as it relates to entrepreneurs. There is no better place to find research and insights on this topic than The Mindset Project by Michael DeVenney.    The culture of entrepreneurship is not effectively supporting entrepreneurs, and it may be …

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The Power of Combining Top of Funnel and Bottom of Funnel Content to Maximize Your Marketing Results

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In the world of digital marketing, content is king. But not all content is created equal. In fact, there are two main types of content that serve different purposes in a marketing strategy: top of funnel (TOF) and bottom of funnel (BOF) content. TOF content is designed to attract new visitors to your website and …

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Maximizing Your AI Marketing with “Act As” Persona and ChatGPT Prompts”

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With the increasing popularity of artificial intelligence and machine learning, businesses are turning to tools like ChatGPT to streamline their marketing efforts and get better results. In this blog, we’ll explore how you can combine prompts with an “act as” persona to create compelling marketing content that resonates with your audience and helps you achieve …

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